VaBe. was born from the fusion between a friendship and an Italian expression. After a stay in Turin, Arthur constantly used these two words to express his desire to move forward. It only took a few beers for the two friends to decide to embark on the VaBe adventure. by offering their famous first cap prototypes to their closest friends.

This is how the VaBe. brand was born ! 

The first objective was to introduce the brand concept to a small group of close friends, by offering them a unique cap called ‘The ELITE Cap’. Now it's time to take the time to give their imagination a guideline.

See you in 2026

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